Tang Ying's New Year Offensive, Combining Multiple Paths Beyond Evolution, Is About to Begin

On February 1, 2024, the Denza Auto User Communication Day event was held in Shenzhen. During the event, Zhao Changjiang, Denza Auto's Chief Co-creation Officer, reviewed the brand's past achievements while also unveiling some of Denza Auto's product and technology plans for 2024.

In 2023, Denza achieved annual sales exceeding 120,000 vehicles. As Denza's flagship model, the Denza D9 became the fastest-ever new-energy luxury vehicle to deliver its 100,000th production unit in 2023. Dubbed "the pioneer of the second half of intelligent mobility," the Denza N7 leverages an advanced technological architecture, seamlessly integrating the "Tian Shen Eye" system with the "Yun Nian-A" technology—resulting in a more comfortable and safer intelligent driving experience. During the launch event, Zhao Changjiang highlighted that Denza went from breaking the deadlock to taking the lead in less than two years! In terms of channel development, Denza also demonstrated remarkable speed in 2023. As of the latest update, Denza’s directly operated stores have surpassed 370 locations, serving over 135 cities. This year, Denza plans to further expand its service network while rolling out an even wider range of user-friendly activities.

In 2023, Denza Automobile also hit the "accelerator" on its international expansion: it steadily ventured overseas, launching roadshows across the globe. The Denza D9 has already garnered orders priced as high as 800,000 yuan abroad, with the first overseas owner receiving their vehicle in Japan. This year, Denza’s global ambitions will advance even further—Denza will kick off sales first in Hong Kong and Macau, China—and the brand has also become an official partner of the UEFA European Championship, set to make appearances at more international auto shows. "We’re determined to prove that Denza cars can compete on the global stage," said Zhao Changjiang, "and that Chinese automakers absolutely have what it takes. In the premium global automotive market, we’re committed to securing a prominent foothold."

"Safety is increasingly becoming the ultimate luxury in electric vehicles," a consensus within the industry. Therefore, beyond conventional active and passive safety measures, Denza has taken an even more comprehensive approach—starting with information security and cabin environment safety—to build a robust, multi-layered, pyramid-shaped safety architecture that covers every dimension.

The Denza D9 features nearly 80% high-strength steel throughout the vehicle, with the rear anti-collision beam covering over 70% of its area. In terms of active safety, the Denza N7 delivered outstanding performance in professional media tests, excelling in nighttime AEB demonstrations and snowy-terrain driving scenarios. On the front of information security, Denza has become the world’s first brand to enable physical shutdown of all in-vehicle cameras.

In addition to "pulling off something big" by presenting users with the strongest-ever OTA New Year gift package—featuring a one-time, comprehensive upgrade of over 60 core features across three models—this year, Denza Automobile will become the first brand in the industry to deliver full-vehicle intelligence in mass-produced cars. Leveraging cutting-edge, innovatively integrated technology, Denza is set to deliver a new experience that surpasses all expectations: In terms of handling, it will achieve a turning diameter of under 10 meters despite vehicles exceeding 5.2 meters in length—shattering industry benchmarks; and in safety, its elk test performance will nearly break the world record at nearly 90 km/h, ensuring that large and small cars alike are equally easy to drive, while making safety even more reliable. With Denza’s groundbreaking new technology solutions, consumers can look forward to the finest electric-drive technology available in luxury new-energy vehicles, a driving experience that outperforms even ultra-premium cars priced above one million yuan, and a sustainable, ever-evolving intelligent electric lifestyle.

This year, Tenzhiz will see a comprehensive intelligent upgrade for its D9 and N7 models, and the brand is also set to make a major debut with three flagship vehicles. However, specific details about these new models were not disclosed at this launch event. In 2023, Tenzhi Motors successfully hosted 1,116 owner welcome events, 1,800 Tenzhi Weekend activities, and 77 "Owner-to-Owner" gatherings—turning highly anticipated customer demands into official premium offerings that have received widespread acclaim. At the heart of Tenzhi Motors' mission lies the commitment to co-creating and sharing experiences with its users—a philosophy that drives the brand forward as it continuously innovates. This collaborative spirit is an essential DNA that makes this year’s "Journey to Great Momentum Together" event truly special. During this User Communication Day, Tenzhi even set up interactive zones outside the main venue, including a "User Co-Creation Market" and an "Intelligent Electric Camp," fostering deeper connections with attendees. To express gratitude for the unwavering trust and support from its customers, Tenzhi Motors has prepared an exceptionally generous "Spring Festival Gift Package," worth a total of 100 million yuan. Designed to meet the entertainment and audiovisual needs of users during their festive journeys home, this thoughtful gift package also ensures peace of mind, helping everyone arrive safely and securely.

Translated from Sina Auto

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