Never-ending ambition: FAW Bestune Signs Deal with China's National Track and Field Team

Striving with all one's might and pushing boundaries is the competitive spirit of the sports arena. Continuous progress and unremitting advancement are the inherent driving force behind the upward growth of Chinese brands. What brilliant sparks will emerge from this cross-sector collaboration? On August 10th, a grand signing ceremony for the cooperation between FAW Bestune and the China National Track and Field Team was held in Beijing, officially making FAW Bestune the official partner of the China National Track and Field Team. At the event, FAW Bestune unveiled the "National Track and Field Team Bestune Support Plan," which will give Bestune T90s to Chinese track and field team athletes who win gold medals at the Asian Games and Bestune Pony to athletes who break their personal bests at the Asian Games. The company will also invite 100 Bestune owners to attend the games to cheer on the Chinese athletes. Zhu Yaming, a renowned men's triple jumper and a renowned athlete in the Chinese National Track and Field Team, and Wu Yanni, a renowned women's 100-meter hurdler and "hurdle goddess," were officially announced as product ambassadors for the Bestune T90 and Bestune Pony, respectively.

This collaboration has received high attention from both parties. Olympic women's shot put champion Gong Lijiao, Asian Athletics Grand Prix triple jump champion Fang Yaoqing, Wang Nan, Secretary of the Party Committee and Vice Chairman of the Chinese Athletics Association, Cai Yong, Vice Chairman and Secretary-General of the Chinese Athletics Association, Tian Xiaojun, Vice Chairman of the Chinese Athletics Association, Yang Yan, Secretary of the Party Committee and General Manager of FAW Bestune, Lu Yu, Deputy General Manager of FAW Bestune, and Ding Jian, Secretary of the Party Committee and General Manager of FAW Bestune Sales Division, were all present at the event, jointly embarking on a new journey of relentless pursuit and striving toward sporting excellence.

“At the arena of the automotive industry, FAW Bestune has always upheld the brand spirit of ‘Strive Onward Without Rest,’ actively participating in market competition. This aligns perfectly with the sports ethos of striving for higher, faster, and stronger—constantly pushing beyond limits and racing toward the pinnacle. Together, both parties will join hands to propel Chinese brands, Chinese sports, and the indomitable Chinese spirit to continue thriving,” said Lu Yu, Deputy General Manager of FAW Bestune, at the event.

Looking back at the history of Chinese track and field, from Liu Changchun's solo journey to compete in the 100-meter race at the Los Angeles Olympics in 1932, to Liu Xiang's triumphant victory in the 110-meter hurdles at the Athens Games—despite China's relatively late start in athletics—generation after generation of Chinese track and field athletes have continuously pursued excellence, leaving an ever-growing number of "Chinese names" on the world stage. With the rise of younger athletes like Zhu Yaming and Gong Lijiao, China's speed, height, and strength have been repeatedly redefined on the global athletic arena. This relentless drive for progress has truly become the defining spirit of Chinese track and field.

"Striving forward without pause" has also been the brand spirit that FAW Bestune has consistently upheld over the past 17 years. From pioneering the mid-to-high-end sedan market with the Bestune B70 to the blockbuster launches of the Bestune M9 and Bestune T90 in the first half of this year, and further to the continuous realization of innovative breakthroughs such as armored batteries, integrated three-in-one electric drive systems, and the FMA/FME platforms—FAW Bestune has always advanced in tandem with the rapidly evolving automotive industry. In the second half of this year, the compact all-electric model Bestune Pony will officially hit the market, bringing a fresh wave of trendy, fun-filled "cute companion" energy to the new-energy vehicle segment. Meanwhile, the new-generation family sedan, the Bestune B70, will also receive a comprehensive upgrade, continuing its legendary status as a timeless classic.

From the track and field arena to the automotive market, "Striving Forward Without Limits" is the natural bridge connecting Chinese athletics with FAW Bestune. Particularly as China’s track and field athletes aim to join the world’s elite ranks, and as China’s auto industry undergoes a transformative upgrade, this spirit embodies the indispensable inner drive propelling Chinese strength onto the global stage. This year marks a landmark year for track and field, with a series of high-profile international competitions set to kick off one after another, as Chinese athletes gear up to chase even more championship glory. Meanwhile, it’s also a pivotal year for FAW Bestune, as the company expands its product lineup and accelerates its transition into the burgeoning new-energy vehicle sector. By mutually empowering each other, FAW Bestune and the Chinese National Track and Field Team will gain fresh momentum, propelling both organizations toward unprecedented heights of success.
In the upcoming international competitions, the Chinese National Athletics Team will strive toward even higher goals. To ensure the successful achievement of these objectives, FAW Bestune not only presents the athletes with a glorious gift in the form of two specially designed vehicles, but also provides them with high-quality cars to enhance their daily training and competition preparations.

The addition of two star athletes from China's national track and field team will also allow the BENTENG brand to showcase its vibrant, youthful, and vibrant image—full of happiness and style. As the athlete who holds the best-ever men's triple jump record for Chinese athletes, Zhu Yaming is a perfect match for the BENTENG T90. During the event that day, Zhu Yaming expressed his admiration for the BENTENG T90 via video: "As a husband and father, my family’s needs are my top priority when choosing a car. With the BENTENG T90, I’ve truly felt the warmth and care I want to provide for my loved ones."

The hugely popular 100-meter hurdler, Wu Yanni, boasts stunning looks and a uniquely charming, lovable personality—perfectly aligning with the trendy, playful, and adorable image of the Benteng Xiaoma car. As a stylish compact vehicle designed for young people, the Benteng Xiaoma encourages youngsters to bravely embrace their true selves, just as Wu Yanni once said: "Every young person is the hero in their own story."
Striving relentlessly, we march toward the pinnacle. This embodies not only the undying sporting spirit of Chinese athletics but also serves as the intrinsic driving force behind FAW Bestune's breakthrough revival and accelerated transformation. By leveraging each other’s strengths and resources, this collaboration will empower both parties to achieve even greater success in their respective fields, ushering in a new chapter of shared momentum and collective strength between China and Bestune!

Translated from Sina Auto

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