Dongfeng and Huawei officially launch their new brand “Yijing,” reshaping the landscape of the smart new-energy vehicle market.

At the Huawei Qiankun Ecosystem Conference held on November 20, Dongfeng Motor and Huawei Qiankun officially launched “Yijing,” a new energy vehicle brand jointly created by the two companies. This is the first-ever automotive brand born from deepened cooperation between a state-owned central enterprise and Huawei. For the first time in the industry, the two sides have pioneered a completely new collaboration model—jointly defining product specifications, co-developing vehicles, and working together under one roof. By pooling their respective strengths and resources, they are targeting the high-quality family car market and creating the brand-new “Yijing.” Wang Junjun, General Manager of Dongfeng Yipai Automotive Technology Co., Ltd., revealed that “Yijing” is the result of a single team, with an investment of tens of billions of yuan and three years of dedicated effort—a project that both parties have poured their heart and soul into without reservation.

“Yijing” is Dongfeng’s first brand co-created with deep, active participation from its users. Its name stems from the collective wisdom of countless users, carefully refined through multiple rounds of creative brainstorming, submissions, and voting—thus fully embodying the brand’s user-centric philosophy. At the scene, Wang Junjun introduced: “‘Yi’ represents the beauty of grandeur and brightness; ‘Jing’ symbolizes the realm and space of wisdom. ‘Yijing’ is a future landscape that transcends boundaries and leads the way in intelligent mobility—a realm of composure and confidence, fulfilling the aspirations of countless users; it is also a life journey that moves toward the light and continually pushes beyond one’s own limits, carrying both users’ aspirations and the brand’s goals.”
Currently, China’s automotive industry is undergoing a profound transformation. Chinese consumers are redefining the way we travel—from simply fulfilling transportation needs to becoming intelligent mobility companions. With the mission of “Building the Best Cars for Family Users,” Yijing’s brand values revolve around three core pillars: Building an industry-leading, robust safety fortress centered on “Safety First”; creating “intelligent beings” that are thoughtful, capable of learning, and able to evolve through “Smart Leadership,” thereby driving the evolution of vehicles from mere “transportation tools” into “all-scenario smart companions”; and embracing the philosophy of “Open Co-creation,” collaborating closely with Huawei Qiankun and countless users to refine our products continuously and deliver a premium, high-end intelligent mobility experience.
The collaboration between Dongfeng and Huawei has been jokingly dubbed “Donghua Emperor” by netizens, and the hardcore strength of “Yijing” stems precisely from this partnership. By pooling their respective strengths and investing tens of billions of yuan, and operating from a single team office, “Yijing” has possessed a differentiated competitive edge right from its inception.
In terms of co-creation and empowerment, Huawei is fully opening up its product development and operational system capabilities, working closely with Dongfeng to achieve deep collaboration across the entire value chain—from product definition and design through R&D, supply chain management, and manufacturing. Huawei is comprehensively empowering “Yijing” with its full suite of IPD/IPMS operational mechanisms, end-to-end quality control standards, and global supply-chain management expertise. Huawei’s latest-generation technologies—including Qiankun Intelligent Driving and HarmonyOS Cockpit—as well as its full-stack intelligent solutions such as Qiankun Vehicle Control, in-vehicle optics, and vehicle-cloud integration—will all serve as Yijing’s robust technological moat. On the manufacturing front, Dongfeng brings to the table insights into mobility needs derived from its 60 million users, along with 56 years of profound experience in complete vehicle manufacturing, chassis handling, and the entire automotive industry value chain. Furthermore, Dongfeng has built for “Yijing” the industry’s most advanced, super-smart factory. In refining product details, the team has demonstrated an unwavering commitment to perfection: the battery was developed with the goal of zero-fire incidents, ensuring the safest mobile sanctuary for families; even a mere 0.5-millimeter difference in headlight styling prompted over 20 different design iterations.
Looking back on the 15-year collaboration, both parties have built a solid and profound foundation. As early as 2010, Dongfeng and Huawei had already begun cooperating in the field of intelligent technologies. In 2018, the two sides signed their first strategic agreement, laying out plans for smart, connected electric vehicle technologies. As their cooperation entered a stage of deep integration, they achieved remarkable results one after another across Dongfeng’s own-brand and joint-venture brands. In 2023, Dongfeng and Huawei once again joined forces, upgrading their deepened collaboration to Version 2.0 and launching the “Yijing” brand. Starting from the shared exploration of intelligent technologies, Dongfeng has become one of the automakers with the longest history, broadest scope, most diverse models, deepest level of integration, and most abundant achievements in its partnership with Huawei—from its independent business segments to joint-venture ventures, and from joint R&D to integrated management.
As a global leader in ICT (information and communication) infrastructure and smart terminal solutions, Huawei possesses core technologies—including software, hardware, chips, and cloud services—in the smart automotive sector. It has developed intelligent solutions centered around “Qiankun Intelligent Driving” and “HarmonyOS Cockpit.” Leveraging its cutting-edge intelligent components and solutions, Huawei’s Qiankun is driving the upward trajectory of both Chinese automotive products and brands, accelerating the widespread adoption of intelligent technologies. Dongfeng Motor, a super-large state-owned enterprise directly managed by the central government, boasts 56 years of vehicle manufacturing experience and stands as a key driver behind the development of China’s automotive industry. With its robust systemic capabilities, Dongfeng Motor has accumulated deep expertise in core areas such as complete vehicle development and manufacturing, vehicle architecture and powertrain systems, supply chain management, and quality control. Inheriting Dongfeng’s fully digital and highly scalable quantum architecture, and integrating leading-edge technologies like Mach Power and YueXiang Intelligence, Yijing has achieved industry-leading performance in areas such as vehicle safety and driving dynamics. Looking ahead, Yijing will focus on targeted markets and build an extensive product portfolio covering multiple segments and vehicle models. The first model is scheduled to make its official debut at the Beijing Auto Show in April 2026, with at least one new model launching every subsequent year.

Reposted from Sina Auto

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