Dual‑circle synergy: the BJ40 Extended‑Range Long‑Range Edition 521 makes its debut and sets sail.

On May 20, Game 3 of the CBA playoff semifinals between Beijing Beiqi and Shanghai Jiushi kicked off at the Wukesong Arena. Concurrently, Beijing Off-Road’s Beiqi Men’s Basketball Team Brand Night was held, with a special event for owners of the BJ40 Range‑Extender Long‑Range Edition serving as its centerpiece. The BJ40 Range‑Extender Long‑Range Edition is set to officially launch on May 21, and this brand‑night event leveraged the game’s buzz to generate strong pre‑launch momentum for this iconic Chinese off‑road SUV.

A basketball extravaganza meets hardcore off-roading, igniting Wukesong with double the excitement! During the halftime break, Beijing Off-Road and the Beijing Auto men’s basketball team officially kicked off their brand‑night event, offering home‑court‑exclusive perks to customers who placed pre‑orders for the BJ40 Extended‑Range Long‑Range version. Feng Fei, Assistant General Manager of Beijing Off-Road, presented custom BJ40 jerseys to four pre‑order holders of this model. He emphasized that the BJ40 Extended‑Range Long‑Range can be summed up in seven words: “Urban‑capable, wild‑ready, supremely safe.” For city commuting, it’s a quiet electric vehicle; on unpaved roads, it’s a composed SUV; and in extreme terrain, it proves to be a dependable off‑roader. With the price of one vehicle, you get the experience of three—meeting everyone’s diverse driving needs.

Bringing exclusive perks for car owners to the Wukesong Men’s Basketball arena, Beijing Off‑Road has lived up to every owner’s trust and underscored its profound respect for its customers. As if stepping onto the court with the same fervor as the players, BJ40 Extended‑Range Long‑Range Edition owners received their custom‑made jerseys under the spotlight, igniting a shared passion that unites vehicle and sport in an instant.

For car owners, choosing the BJ40 Extended‑Range Long‑Range Edition means embracing a lifestyle that seamlessly blends practicality with passion—and deeply resonating with the spirit of Beijing Offroad. The thrill of basketball lies in the dynamic interplay and explosive energy of offense and defense; similarly, the BJ40 Extended‑Range Long‑Range Edition draws its confidence from uncompromising performance, unlocking limitless possibilities for safe, versatile adventures—whether in the city or on rugged trails. Just as elite basketball players rely on peak physical conditioning, this vehicle delivers unwavering endurance to support your outdoor journeys. Equipped with CATL’s top‑tier, high‑capacity battery, it offers an all‑electric range of 252 kilometers and a combined range of up to 1,300 kilometers. When it comes to recharging, a quick charge from 30% to 80% takes just 13.9 minutes—precise as a three‑point shot and efficient as a fast break.

A truly hardcore vehicle, it delivers smooth, dependable performance in everyday driving while unleashing its full power in challenging conditions; it handles city commutes with ease and roams rugged terrain with confidence. The BJ40 Extended‑Range Long‑Range version is equipped with a newly upgraded dual‑motor, full‑time all‑wheel‑drive system that brings response times into the millisecond range. Whether on slick asphalt or bumpy gravel roads, as soon as the wheels show even the slightest hint of slip, the system instantly fine‑tunes torque distribution across all four wheels. With peak wheel‑end torque exceeding 11,000 Nm, it delivers instant, peak‑level acceleration and seamless, effortless power delivery. It also features a new two‑speed rear motor; leveraging the inherent mechanical advantage of low‑speed four‑wheel drive—reducing speed while boosting torque—the vehicle maintains robust traction when climbing steep grades, negotiating cross‑axle obstacles, or tackling deep mud, and can push that traction to its absolute limit in rescue situations. Millisecond‑fast response, as fluid as a controlled dribble; full‑throttle torque, as solid and powerful as a low‑post backdoor move.

Basketball battles are everywhere, and the game can change in an instant—only with solid protection can you face collisions head-on and perform at your best. The BJ40 Extended‑Range Long‑Range Edition comes standard with a factory‑integrated metal roll cage, quietly safeguarding you during everyday driving and serving as the most reliable safety barrier for drivers and passengers when it matters most. At this Beijing Off‑Road Brand Night event, a circular gallery booth was set up to create a star‑themed zone: a locker room styled after Zhao Rui, life‑size player cutouts, and a dedicated vehicle‑collection area, all drawing fans eager to snap photos. Trendy blind boxes and height‑and‑reach comparison interactive displays let owners and fans fully enjoy the brand night while soaking up the excitement of basketball. With seamless online‑offline integration, the booth remained packed with visitors throughout.

The BJ40 Range‑Extender Yuanjing Intelligent‑Drive Edition, showcased alongside, has also drawn significant attention. Like a versatile star player on the basketball court, its three‑lock system secures the wheels, preventing any loss of power; its intelligent electric all‑wheel drive precisely allocates torque like a mastermind; and its independent four‑wheel suspension ensures that even bumpy roads feel as smooth as flat ground—just like the perfect cushioning a player experiences upon landing. Reportedly, Beijing Offroad will host the national launch event for the BJ40 Range‑Extender Long‑Range Edition at the Tianjin TEDA Aircraft Carrier Theme Park on May 21. At the event, this iconic Chinese off‑road SUV will unveil its full price lineup and exclusive launch benefits, delivering an all‑round experience that’s “safe enough for the city, capable enough for the wilderness” to even more customers. Stay tuned!

The Beijing BJ Off-Road Brand Night seamlessly integrated exclusive perks for owners with high‑profile sporting events, showcasing the formidable capabilities of the BJ40 Extended‑Range Long‑Range model and further elevating the brand’s image and influence within basketball circles. Looking ahead, Beijing BJ Off‑Road will continue to build on its robust product strength and leverage innovative marketing strategies to propel the brand toward even greater heights, steadily reinforcing its esteemed reputation as a “legendary off‑road family.”

Reposted from Sina Auto

Email:
info@adtfm.com

Phone:
021-20532053

Address:
2nd Floor, No. 150 Jindian Road, Pudong New Area, Shanghai