The first concept car makes its debut as Saide Technology unveils its AI‑powered automotive brand, AIVA.
2026-06-12
The first concept car makes its debut as Saide Technology unveils its AI‑powered automotive brand, AIVA.
On June 9, 2026, Saidou Technology officially launched its AI‑powered, eco‑friendly mobility brand, AIVA, in Beijing, announcing a strategic partnership with Volcano Engine to co‑define, co‑design, and jointly develop an AI‑driven automotive experience. Volcano Engine is providing AIVA with technical solutions such as the Doubao large language model and an intelligent cockpit system, helping the brand elevate the in‑vehicle smart interaction experience.
At the press conference, AIVA unveiled its brand name and logo, outlining a vehicle‑development roadmap that puts AI first: “AI defines the car—first comes AI, then the car.” The company asserts that AI‑powered vehicles will redefine the relationship between people and automobiles. Simultaneously, the AIVA Origin Concept made its debut, while the brand’s first production model, the AIVA ME7, is slated to launch within 2026. AIVA’s full lineup will target the mainstream market segment above RMB 200,000. Zhang Zhengyuan, Chairman of AIVA, Li Bo, President and Product Manager, along with key partners, attended the event to mark the official launch of the AIVA brand.
AIVA stands for “Artificial Intelligence Voyage Ahead,” symbolizing AI’s companionship as users move forward and embrace what lies ahead. At the same time, AIVA naturally evokes the meaning of “love me,” reflecting the brand’s aspiration to respond to every user’s genuine needs with warm, human‑centered AI technology. Designed specifically for the AI‑powered car, AIVA seeks to harness AI as its driving force, creating a vibrant, embodied AI entity that transforms the automobile from a mere means of transportation into an AI companion—one that understands, accompanies, and serves its users.
At the press conference, AIVA’s brand logo was unveiled, taking AI as its starting point and centering on the imagery of an “embodied AI lifeform.” The circular ring at the heart of the mark represents the AI large model serving as the brain—and the very origin of life—while the internal forms evoke real, vibrant human beings freely embracing the world under the stewardship of a fully ecological AI ecosystem. The logo carries three layered meanings that build upon one another: the AI large‑model brain, embodied intelligence, and a holistic, ecosystem‑wide lifeform.
AIVA proposes the vision that “AI defines the car—first comes AI, then the vehicle,” with the core idea being to shape the product around AI from the very inception of a car. By starting from users’ real-world scenarios, mobility needs, emotional states, and lifestyles, AIVA reimagines the car’s interactions, intelligence, and overall experience. At the launch event, Li Bo, AIVA’s president and product manager, noted that in the past, product definition relied heavily on surveys, scenario simulations, and human judgment. In the AI era, however, user needs can be proactively and systematically uncovered at scale. AIVA aims to integrate AI into data analysis, trend insights, and demand reasoning, helping the product team identify more genuinely worthwhile directions. To illustrate this shift, Li Bo offered a vivid analogy: “In the past, humans led the way in mining; today, AI does the heavy lifting, while humans reap the rewards.” This perfectly captures the essence of “AI defines the car—first comes AI, then the vehicle”: the car is no longer merely a designed object but a living entity that emerges from AI’s deep understanding of people.
Yang Liwei, Vice President of Volcano Engine, stated, “Our vision of the AI‑powered car goes beyond simply integrating AI into the vehicle; it envisions the car as a new species of physical AI. If a vehicle is designed from day one with AI at its core, its interaction paradigms, its intelligence ceiling, and the user experience will all undergo fundamental transformations. With AI advancing at breakneck speed, this means that cars will no longer be static products defined once and left unchanged for years to come—they will instead evolve continuously, becoming intelligent companions that grow and adapt over time.”
AIVA’s vision of “AI‑defining the automobile” goes beyond mere technological pathways; it is brought to life in every real‑world journey, delivering a personalized experience. As AI’s mind takes shape within the vehicle’s body, AIVA becomes an embodied AI entity—capable of both perception and action. It remembers your preferences, senses your state and your surroundings, and crafts a uniquely yours experience on the road. Carbon‑based and silicon‑based life forms are poised for a beautiful, mutual convergence. For instance, at 22 degrees Celsius, AIVA understands the nuanced, real‑world sensations tied to season, attire, and personal condition; and even on a single trip, it tailors its rhythm to your route, context, and driving habits. Over time, as you spend more moments together, it grows ever more attuned to you, evolving into an AI companion that is one‑of‑a‑kind—defined by you.
Centered on user value, AIVA has introduced the brand proposition “Live Alive—Love Gives Freedom.” Aimed at explorers of vibrant, authentic living, AIVA seeks to use AI to give users back their time and offer emotional companionship that resonates with their feelings. At the same time, AIVA upholds “safety is the highest form of care” as a core principle, safeguarding every journey. In AIVA’s view, “self‑fulfillment” carries three layers of meaning: first, being true to oneself brings me joy; second, loving those I cherish and doing what I love also fills me with delight; and third, when the people I love sense my inner richness, they, too, can feel my love more deeply—bringing me equal joy. In essence, “self‑fulfillment” is a mutual, two‑way connection between myself and the world.
When it comes to the user experience, AI is no longer just passively waiting for commands. Drawing on users’ habits, travel scenarios, and in‑car conditions, it can switch to more relaxing music and lighting on a tiring evening, coordinate route planning, energy‑recharging needs, and scheduling before departure, and even minimize interruptions while providing natural, thoughtful companionship when users seek quiet. In this way, the car ceases to be merely a tool for getting from point A to point B and becomes an AI companion that understands your state, offers proactive assistance, and brings relaxation and joy. At the launch event, Li Bo, President and Product Manager of AIVA, stated that AIVA aims to accompany every user in living life on their own terms: “We’re putting the reins of our lives back into our own hands, embracing a relaxed, carefree, and playful version of ourselves, and enriching our inner world.”
According to Yang Liwei, Vice President of Volcano Engine, in the era of physics‑driven AI, the relationship between humans and cars will undergo three fundamental shifts: interaction will evolve from “mechanical and rigid” to “ubiquitous and vibrant”; intelligence will transition from “functional stacking” to “emergent capabilities”; and user experience will move from “monotonous and dull” to “relaxed and enjoyable.”
At the press conference, AIVA officially announced its partnership with Volcano Engine to co‑define and co‑design, jointly creating an AI‑powered automotive experience. Volcano Engine will provide AIVA with technical services such as the DouBao large language model and intelligent cockpit solutions, helping the brand elevate the in‑vehicle smart interaction experience. This collaboration goes beyond a traditional one‑off technology supply or simply integrating an AI assistant into a vehicle; it represents deep, co‑created innovation centered on the vision of “AI‑defined cars.” AIVA’s philosophy—“AI defines the car: first AI, then the vehicle”—is not just a slogan, but a fundamental rethinking that starts at the very root of product definition.
More importantly, AIVA’s exploration is not a standalone effort by a single entity; rather, it represents a new paradigm forged through the coordinated collaboration of multiple industry stakeholders. As an independently operated brand, AIVA takes responsibility for brand development, product innovation, and business execution. Sailis, as a key shareholder and industrial resource partner, provides support in areas such as complete vehicle manufacturing, supply chain management, quality systems, and engineering expertise. CATL contributes comprehensive energy‑related solutions, covering battery technology, safety, and power‑battery charging and swapping infrastructure. State‑owned investment platforms offer additional industrial‑resource backing, while Volcano Engine supplies AIVA with technical services—including its DouBao large‑language model and intelligent cockpit technologies—helping to elevate the brand’s AI‑driven in‑vehicle interaction experience. The competition in the AI‑powered automotive sector is shifting from product‑centric rivalry to a contest of industrial organizational capabilities. AIVA embodies a new paradigm for the AI‑automotive industry: one driven by the proactive integration of AI, anchored in independent market‑oriented entities, and underpinned by the synergistic leveraging of each stakeholder’s core strengths.
At the press conference, the AIVA Origin Concept made its official debut. As a tangible embodiment of the brand’s philosophy, the AIVA Origin Concept takes large-scale AI models as its starting point and reimagines the vehicle’s overall form through the lens of biomechanics, bringing AI out of the digital realm to become a physical, perceptible, responsive, and embodied AI lifeform—offering a forward‑looking vision of a physically realized AI automotive entity. In addition, the first mass‑produced model, the AIVA ME7, is slated to debut within 2026. The entire AIVA lineup will target the mainstream market segment above RMB 200,000. Looking ahead, AIVA will refine its product portfolio at an agile, iterative pace, centering on AI‑driven interaction, intelligent experiences, emotional companionship, and safety‑focused care, to deliver an even more imaginative AI‑powered automotive experience for users.
From the unveiling of its brand name and logo, to the debut of its concept car, and finally to the announcement of its production‑model roadmap, AIVA is addressing a defining question of our era: if AI were to take on the form of an automobile, would a car still be just a car? The answer will unfold gradually as the product advances, real‑world scenarios are put to the test, and journeys—both literal and metaphorical—unfurl. Looking ahead, AIVA will remain committed to its “AI Defines the Car: AI First, Then the Car” development approach, working hand in hand with industry partners and the broader AI technology ecosystem to steadily bring AI‑powered automotive experiences to life, centered on authentic user needs and real‑world use cases.
The establishment of Saidou Technology stems from the combined impetus of Chongqing’s new‑energy industry development and its exploration of AI‑driven automotive technologies. The company is jointly backed by state capital, Seres, CATL, and a range of industrial investors, operating independently in accordance with modern corporate governance principles, and is dedicated to pioneering products, technologies, and business models for the emerging AI‑automotive landscape. As a new player in the AI‑automotive space, the AIVA brand both builds on the automotive industry’s expertise, energy‑system capabilities, and industrial resources, while actively integrating the strengths of the AI technology ecosystem. It is against this backdrop that AIVA has launched its new brand, embodying the company’s forward‑looking vision: “AI defines the car—first comes AI, then the vehicle.”
Reposted from Sina Auto
The first concept car makes its debut as Saide Technology unveils its AI‑powered automotive brand, AIVA.
2026-06-12
The first concept car makes its debut as Saide Technology unveils its AI‑powered automotive brand, AIVA.
On June 9, 2026, Saidou Technology officially launched its AI‑powered, eco‑friendly mobility brand, AIVA, in Beijing, announcing a strategic partnership with Volcano Engine to co‑define, co‑design, and jointly develop an AI‑driven automotive experience. Volcano Engine is providing AIVA with technical solutions such as the Doubao large language model and an intelligent cockpit system, helping the brand elevate the in‑vehicle smart interaction experience.
At the press conference, AIVA unveiled its brand name and logo, outlining a vehicle‑development roadmap that puts AI first: “AI defines the car—first comes AI, then the car.” The company asserts that AI‑powered vehicles will redefine the relationship between people and automobiles. Simultaneously, the AIVA Origin Concept made its debut, while the brand’s first production model, the AIVA ME7, is slated to launch within 2026. AIVA’s full lineup will target the mainstream market segment above RMB 200,000. Zhang Zhengyuan, Chairman of AIVA, Li Bo, President and Product Manager, along with key partners, attended the event to mark the official launch of the AIVA brand.
AIVA stands for “Artificial Intelligence Voyage Ahead,” symbolizing AI’s companionship as users move forward and embrace what lies ahead. At the same time, AIVA naturally evokes the meaning of “love me,” reflecting the brand’s aspiration to respond to every user’s genuine needs with warm, human‑centered AI technology. Designed specifically for the AI‑powered car, AIVA seeks to harness AI as its driving force, creating a vibrant, embodied AI entity that transforms the automobile from a mere means of transportation into an AI companion—one that understands, accompanies, and serves its users.
At the press conference, AIVA’s brand logo was unveiled, taking AI as its starting point and centering on the imagery of an “embodied AI lifeform.” The circular ring at the heart of the mark represents the AI large model serving as the brain—and the very origin of life—while the internal forms evoke real, vibrant human beings freely embracing the world under the stewardship of a fully ecological AI ecosystem. The logo carries three layered meanings that build upon one another: the AI large‑model brain, embodied intelligence, and a holistic, ecosystem‑wide lifeform.
AIVA proposes the vision that “AI defines the car—first comes AI, then the vehicle,” with the core idea being to shape the product around AI from the very inception of a car. By starting from users’ real-world scenarios, mobility needs, emotional states, and lifestyles, AIVA reimagines the car’s interactions, intelligence, and overall experience. At the launch event, Li Bo, AIVA’s president and product manager, noted that in the past, product definition relied heavily on surveys, scenario simulations, and human judgment. In the AI era, however, user needs can be proactively and systematically uncovered at scale. AIVA aims to integrate AI into data analysis, trend insights, and demand reasoning, helping the product team identify more genuinely worthwhile directions. To illustrate this shift, Li Bo offered a vivid analogy: “In the past, humans led the way in mining; today, AI does the heavy lifting, while humans reap the rewards.” This perfectly captures the essence of “AI defines the car—first comes AI, then the vehicle”: the car is no longer merely a designed object but a living entity that emerges from AI’s deep understanding of people.
Yang Liwei, Vice President of Volcano Engine, stated, “Our vision of the AI‑powered car goes beyond simply integrating AI into the vehicle; it envisions the car as a new species of physical AI. If a vehicle is designed from day one with AI at its core, its interaction paradigms, its intelligence ceiling, and the user experience will all undergo fundamental transformations. With AI advancing at breakneck speed, this means that cars will no longer be static products defined once and left unchanged for years to come—they will instead evolve continuously, becoming intelligent companions that grow and adapt over time.”
AIVA’s vision of “AI‑defining the automobile” goes beyond mere technological pathways; it is brought to life in every real‑world journey, delivering a personalized experience. As AI’s mind takes shape within the vehicle’s body, AIVA becomes an embodied AI entity—capable of both perception and action. It remembers your preferences, senses your state and your surroundings, and crafts a uniquely yours experience on the road. Carbon‑based and silicon‑based life forms are poised for a beautiful, mutual convergence. For instance, at 22 degrees Celsius, AIVA understands the nuanced, real‑world sensations tied to season, attire, and personal condition; and even on a single trip, it tailors its rhythm to your route, context, and driving habits. Over time, as you spend more moments together, it grows ever more attuned to you, evolving into an AI companion that is one‑of‑a‑kind—defined by you.
Centered on user value, AIVA has introduced the brand proposition “Live Alive—Love Gives Freedom.” Aimed at explorers of vibrant, authentic living, AIVA seeks to use AI to give users back their time and offer emotional companionship that resonates with their feelings. At the same time, AIVA upholds “safety is the highest form of care” as a core principle, safeguarding every journey. In AIVA’s view, “self‑fulfillment” carries three layers of meaning: first, being true to oneself brings me joy; second, loving those I cherish and doing what I love also fills me with delight; and third, when the people I love sense my inner richness, they, too, can feel my love more deeply—bringing me equal joy. In essence, “self‑fulfillment” is a mutual, two‑way connection between myself and the world.
When it comes to the user experience, AI is no longer just passively waiting for commands. Drawing on users’ habits, travel scenarios, and in‑car conditions, it can switch to more relaxing music and lighting on a tiring evening, coordinate route planning, energy‑recharging needs, and scheduling before departure, and even minimize interruptions while providing natural, thoughtful companionship when users seek quiet. In this way, the car ceases to be merely a tool for getting from point A to point B and becomes an AI companion that understands your state, offers proactive assistance, and brings relaxation and joy. At the launch event, Li Bo, President and Product Manager of AIVA, stated that AIVA aims to accompany every user in living life on their own terms: “We’re putting the reins of our lives back into our own hands, embracing a relaxed, carefree, and playful version of ourselves, and enriching our inner world.”
According to Yang Liwei, Vice President of Volcano Engine, in the era of physics‑driven AI, the relationship between humans and cars will undergo three fundamental shifts: interaction will evolve from “mechanical and rigid” to “ubiquitous and vibrant”; intelligence will transition from “functional stacking” to “emergent capabilities”; and user experience will move from “monotonous and dull” to “relaxed and enjoyable.”
At the press conference, AIVA officially announced its partnership with Volcano Engine to co‑define and co‑design, jointly creating an AI‑powered automotive experience. Volcano Engine will provide AIVA with technical services such as the DouBao large language model and intelligent cockpit solutions, helping the brand elevate the in‑vehicle smart interaction experience. This collaboration goes beyond a traditional one‑off technology supply or simply integrating an AI assistant into a vehicle; it represents deep, co‑created innovation centered on the vision of “AI‑defined cars.” AIVA’s philosophy—“AI defines the car: first AI, then the vehicle”—is not just a slogan, but a fundamental rethinking that starts at the very root of product definition.
More importantly, AIVA’s exploration is not a standalone effort by a single entity; rather, it represents a new paradigm forged through the coordinated collaboration of multiple industry stakeholders. As an independently operated brand, AIVA takes responsibility for brand development, product innovation, and business execution. Sailis, as a key shareholder and industrial resource partner, provides support in areas such as complete vehicle manufacturing, supply chain management, quality systems, and engineering expertise. CATL contributes comprehensive energy‑related solutions, covering battery technology, safety, and power‑battery charging and swapping infrastructure. State‑owned investment platforms offer additional industrial‑resource backing, while Volcano Engine supplies AIVA with technical services—including its DouBao large‑language model and intelligent cockpit technologies—helping to elevate the brand’s AI‑driven in‑vehicle interaction experience. The competition in the AI‑powered automotive sector is shifting from product‑centric rivalry to a contest of industrial organizational capabilities. AIVA embodies a new paradigm for the AI‑automotive industry: one driven by the proactive integration of AI, anchored in independent market‑oriented entities, and underpinned by the synergistic leveraging of each stakeholder’s core strengths.
At the press conference, the AIVA Origin Concept made its official debut. As a tangible embodiment of the brand’s philosophy, the AIVA Origin Concept takes large-scale AI models as its starting point and reimagines the vehicle’s overall form through the lens of biomechanics, bringing AI out of the digital realm to become a physical, perceptible, responsive, and embodied AI lifeform—offering a forward‑looking vision of a physically realized AI automotive entity. In addition, the first mass‑produced model, the AIVA ME7, is slated to debut within 2026. The entire AIVA lineup will target the mainstream market segment above RMB 200,000. Looking ahead, AIVA will refine its product portfolio at an agile, iterative pace, centering on AI‑driven interaction, intelligent experiences, emotional companionship, and safety‑focused care, to deliver an even more imaginative AI‑powered automotive experience for users.
From the unveiling of its brand name and logo, to the debut of its concept car, and finally to the announcement of its production‑model roadmap, AIVA is addressing a defining question of our era: if AI were to take on the form of an automobile, would a car still be just a car? The answer will unfold gradually as the product advances, real‑world scenarios are put to the test, and journeys—both literal and metaphorical—unfurl. Looking ahead, AIVA will remain committed to its “AI Defines the Car: AI First, Then the Car” development approach, working hand in hand with industry partners and the broader AI technology ecosystem to steadily bring AI‑powered automotive experiences to life, centered on authentic user needs and real‑world use cases.
The establishment of Saidou Technology stems from the combined impetus of Chongqing’s new‑energy industry development and its exploration of AI‑driven automotive technologies. The company is jointly backed by state capital, Seres, CATL, and a range of industrial investors, operating independently in accordance with modern corporate governance principles, and is dedicated to pioneering products, technologies, and business models for the emerging AI‑automotive landscape. As a new player in the AI‑automotive space, the AIVA brand both builds on the automotive industry’s expertise, energy‑system capabilities, and industrial resources, while actively integrating the strengths of the AI technology ecosystem. It is against this backdrop that AIVA has launched its new brand, embodying the company’s forward‑looking vision: “AI defines the car—first comes AI, then the vehicle.”
Reposted from Sina Auto
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