Tesla establishes Beijing Design Center; New products may embrace "Chinese Style"
2022-02-18
Tesla Establishes Beijing Design Center; New Products May Embrace "Chinese Style"
News: According to a notice issued on January 30 by the Beijing Municipal People's Government regarding the "2022 Key Task List from the Municipal Government Work Report," projects such as Tesla's Design Center and Xiaomi's electric vehicle manufacturing plant will begin construction in Beijing this year.
Previously, Tesla has repeatedly stated that it will launch a China-inspired model. In January 2020, Tesla CEO Elon Musk announced that Tesla would design a "Chinese-style" electric vehicle in China specifically for the global market, inviting both automotive and non-automotive designers from China to submit their concepts for the new car. Reports suggest the vehicle is expected to be priced around 160,000 yuan.
Additionally, in April last year, Tesla's Global Vice President Tao Lin stated in an interview that Tesla is preparing to kick off full vehicle R&D from scratch in China. The new products will incorporate many Chinese elements and will feature product and functional designs tailored specifically based on insights gained from studying Chinese consumers. At the same time, this model will also be marketed globally.
Translated from Sina Auto
Previous post:
Tesla establishes Beijing Design Center; New products may embrace "Chinese Style"
2022-02-18
Tesla Establishes Beijing Design Center; New Products May Embrace "Chinese Style"
News: According to a notice issued on January 30 by the Beijing Municipal People's Government regarding the "2022 Key Task List from the Municipal Government Work Report," projects such as Tesla's Design Center and Xiaomi's electric vehicle manufacturing plant will begin construction in Beijing this year.
Previously, Tesla has repeatedly stated that it will launch a China-inspired model. In January 2020, Tesla CEO Elon Musk announced that Tesla would design a "Chinese-style" electric vehicle in China specifically for the global market, inviting both automotive and non-automotive designers from China to submit their concepts for the new car. Reports suggest the vehicle is expected to be priced around 160,000 yuan.
Additionally, in April last year, Tesla's Global Vice President Tao Lin stated in an interview that Tesla is preparing to kick off full vehicle R&D from scratch in China. The new products will incorporate many Chinese elements and will feature product and functional designs tailored specifically based on insights gained from studying Chinese consumers. At the same time, this model will also be marketed globally.
Translated from Sina Auto
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