Tesla sticks to its guns—relying on facts like products and word-of-mouth rather than advertising.
2022-01-21
Tesla sticks to not investing in advertising, letting products and word-of-mouth speak for themselves.
January 20 update: Today, Tesla's official WeChat account posted an article asking, "Why doesn't Tesla run ads?" Indeed, you won’t spot Tesla in billboard ads, app pop-ups, TV commercials, computer or tablet ads, or even email promotions. Instead, you’ll only come across Tesla TESLA at roadside charging stations or at the company’s retail stores.
Tesla has stated that it chooses not to appear on billboards, opting instead to let its products and word-of-mouth speak for themselves. By consistently pursuing disruptive innovation while keeping advertising expenses nearly at zero, Tesla remains true to its mission. As Tesla CEO Elon Musk once remarked, "Our energy is entirely focused on enhancing the performance of our products, because we believe the best way to sell them is by letting customers share their positive experiences with others." When purchasing a traditional gasoline-powered vehicle, owners often end up paying not only for the technology and craftsmanship but also for the "visible presence" of the car on the streets—what people see and talk about. But should consumers really bear the cost of advertising? At Tesla, we believe that when a product is exceptional enough, people will naturally recommend it to others. By eliminating all non-essential steps that don’t directly benefit the customer, Tesla has managed to minimize advertising costs to almost zero—allowing the company to channel its resources fully into research, development, and production. After all, nothing promotes a brand better than a truly outstanding product itself.
Tesla claims that technology is the ultimate brand ambassador! While "brand ambassadors" can certainly enhance a company's visibility, they can’t turn mediocre products into bestsellers. After all, superior quality and cutting-edge technology are the only true ways to truly reward consumers. Behind Tesla’s near-zero advertising and marketing costs lies its relentless commitment to R&D and innovation—driving a revolutionary transformation in the automotive industry. Tesla CEO Elon Musk emphasizes, "Our direct-sales model allows us to engage directly with potential customers, giving them the opportunity to gain a deep understanding of our vehicles from Tesla product experts before making a purchase. Importantly, these experts don’t earn commissions, so they’ll never push you into buying a car."
Are consumers really able to understand the intricate and complex marketing gimmicks? Tesla believes that a single, intuitive experience is far more valuable than 100 advertisements. That’s why they’ve equipped each store with "product experts" who provide detailed explanations and hands-on demonstrations, helping customers thoroughly grasp the features of each model. Additionally, their "one-stop" service ensures owners receive professional, transparent, and intelligent care tailored to their needs. After all, experience remains the ultimate key to effectively promoting products and services.
Translated from Sina Auto
Previous post:
Tesla sticks to its guns—relying on facts like products and word-of-mouth rather than advertising.
2022-01-21
Tesla sticks to not investing in advertising, letting products and word-of-mouth speak for themselves.
January 20 update: Today, Tesla's official WeChat account posted an article asking, "Why doesn't Tesla run ads?" Indeed, you won’t spot Tesla in billboard ads, app pop-ups, TV commercials, computer or tablet ads, or even email promotions. Instead, you’ll only come across Tesla TESLA at roadside charging stations or at the company’s retail stores.
Tesla has stated that it chooses not to appear on billboards, opting instead to let its products and word-of-mouth speak for themselves. By consistently pursuing disruptive innovation while keeping advertising expenses nearly at zero, Tesla remains true to its mission. As Tesla CEO Elon Musk once remarked, "Our energy is entirely focused on enhancing the performance of our products, because we believe the best way to sell them is by letting customers share their positive experiences with others." When purchasing a traditional gasoline-powered vehicle, owners often end up paying not only for the technology and craftsmanship but also for the "visible presence" of the car on the streets—what people see and talk about. But should consumers really bear the cost of advertising? At Tesla, we believe that when a product is exceptional enough, people will naturally recommend it to others. By eliminating all non-essential steps that don’t directly benefit the customer, Tesla has managed to minimize advertising costs to almost zero—allowing the company to channel its resources fully into research, development, and production. After all, nothing promotes a brand better than a truly outstanding product itself.
Tesla claims that technology is the ultimate brand ambassador! While "brand ambassadors" can certainly enhance a company's visibility, they can’t turn mediocre products into bestsellers. After all, superior quality and cutting-edge technology are the only true ways to truly reward consumers. Behind Tesla’s near-zero advertising and marketing costs lies its relentless commitment to R&D and innovation—driving a revolutionary transformation in the automotive industry. Tesla CEO Elon Musk emphasizes, "Our direct-sales model allows us to engage directly with potential customers, giving them the opportunity to gain a deep understanding of our vehicles from Tesla product experts before making a purchase. Importantly, these experts don’t earn commissions, so they’ll never push you into buying a car."
Are consumers really able to understand the intricate and complex marketing gimmicks? Tesla believes that a single, intuitive experience is far more valuable than 100 advertisements. That’s why they’ve equipped each store with "product experts" who provide detailed explanations and hands-on demonstrations, helping customers thoroughly grasp the features of each model. Additionally, their "one-stop" service ensures owners receive professional, transparent, and intelligent care tailored to their needs. After all, experience remains the ultimate key to effectively promoting products and services.
Translated from Sina Auto
Previous post:
Contact us
Email:
info@adtfm.com
Phone:
021-20532053
Address:
2nd Floor, No. 150 Jindian Road, Pudong New Area, Shanghai
Phone:021-50790270
Email:info@adtfm.com
Website:www.adtfm.com
Address: Room 403, Building B, No. 115 Guiqiao Road, Pudong New Area, Shanghai
Leave a message for inquiry