Sony officially enters the electric vehicle market by establishing a mobility company.
2022-01-07
Sony officially enters the electric vehicle market by establishing a mobility company.
On January 5, Sony announced at CES 2022 (the International Consumer Electronics Show 2022) that it will establish an operating company named Sony Mobility Inc. in early 2022, officially exploring the possibility of entering the electric vehicle market. Sony stated that the company will leverage AI and robotics technologies to advance its businesses, including the VISION-S, the autonomous entertainment robot aibo, and the Airpeak drone, among others.
The VISION-S was the highlight of Sony's showcase this time. Sony first unveiled the VISION-S concept and demonstrated its prototype vehicle at CES 2020, followed by the launch of open-road testing in Europe that December—primarily to validate the safety of the advanced imaging and sensing technologies installed both inside and outside the car, as well as the user experience of its Human-Machine Interface (HMI) system. In April 2021, Sony began conducting driving tests in a 5G environment. The prototype displayed at CES 2022 is its brand-new seven-seater SUV (VISION-S 02), which has now entered public road testing.
Compared to the previously unveiled prototype vehicle (VISION-S 01), this model also features an electric-car cloud platform. Vehicle settings, key locks, and user preferences can be synchronized with the cloud via mobile communication technology. Additionally, it incorporates 5G communication technology, offering low latency, high capacity, and ultra-fast speeds.
In Sony's area of expertise—entertainment features—the VISION-S will offer seat-mounted speakers delivering a three-dimensional spatial audio experience, along with streaming services compatible with 360-degree immersive sound. To ensure a high-quality video experience, the VISION-S also includes "Bravia CORE for VISION-S," a fully integrated digital video service feature. Another standout highlight is its advanced in-car gaming capabilities. Owners can remotely connect to their home gaming consoles to instantly access PlayStation games, or even enjoy seamless online gaming experiences via the cloud. Meanwhile, in the widely anticipated realm of autonomous driving technology, the VISION-S is set to equip a sophisticated L2+ level Advanced Driver Assistance System (ADAS) tailored specifically for use on public roads.
The vehicle is equipped with 40 sensors around its body, including CMOS image sensors and LiDAR sensors. The VISION-S system aims to integrate the car's audio system with the human-machine interface to enable intuitive driving interactions, allowing drivers to accurately assess their surroundings—such as whether emergency vehicles are nearby—from inside the cabin. Currently, this model is also undergoing functional validation tests in Europe. From an external perspective, this marks another significant expansion for Sony, following its successful ventures in cameras, gaming, and other flagship businesses.
Translated from Sina Auto
Previous post:
Sony officially enters the electric vehicle market by establishing a mobility company.
2022-01-07
Sony officially enters the electric vehicle market by establishing a mobility company.
On January 5, Sony announced at CES 2022 (the International Consumer Electronics Show 2022) that it will establish an operating company named Sony Mobility Inc. in early 2022, officially exploring the possibility of entering the electric vehicle market. Sony stated that the company will leverage AI and robotics technologies to advance its businesses, including the VISION-S, the autonomous entertainment robot aibo, and the Airpeak drone, among others.
The VISION-S was the highlight of Sony's showcase this time. Sony first unveiled the VISION-S concept and demonstrated its prototype vehicle at CES 2020, followed by the launch of open-road testing in Europe that December—primarily to validate the safety of the advanced imaging and sensing technologies installed both inside and outside the car, as well as the user experience of its Human-Machine Interface (HMI) system. In April 2021, Sony began conducting driving tests in a 5G environment. The prototype displayed at CES 2022 is its brand-new seven-seater SUV (VISION-S 02), which has now entered public road testing.
Compared to the previously unveiled prototype vehicle (VISION-S 01), this model also features an electric-car cloud platform. Vehicle settings, key locks, and user preferences can be synchronized with the cloud via mobile communication technology. Additionally, it incorporates 5G communication technology, offering low latency, high capacity, and ultra-fast speeds.
In Sony's area of expertise—entertainment features—the VISION-S will offer seat-mounted speakers delivering a three-dimensional spatial audio experience, along with streaming services compatible with 360-degree immersive sound. To ensure a high-quality video experience, the VISION-S also includes "Bravia CORE for VISION-S," a fully integrated digital video service feature. Another standout highlight is its advanced in-car gaming capabilities. Owners can remotely connect to their home gaming consoles to instantly access PlayStation games, or even enjoy seamless online gaming experiences via the cloud. Meanwhile, in the widely anticipated realm of autonomous driving technology, the VISION-S is set to equip a sophisticated L2+ level Advanced Driver Assistance System (ADAS) tailored specifically for use on public roads.
The vehicle is equipped with 40 sensors around its body, including CMOS image sensors and LiDAR sensors. The VISION-S system aims to integrate the car's audio system with the human-machine interface to enable intuitive driving interactions, allowing drivers to accurately assess their surroundings—such as whether emergency vehicles are nearby—from inside the cabin. Currently, this model is also undergoing functional validation tests in Europe. From an external perspective, this marks another significant expansion for Sony, following its successful ventures in cameras, gaming, and other flagship businesses.
Translated from Sina Auto
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