Volkswagen Digital Design discusses the "5 worlds": Electric mobility brings a new chapter in design
2021-02-26
Volkswagen Digital Design discusses the "5 worlds": Electric mobility brings a new chapter in design
On February 26, Volkswagen Brand Digital Design held an event in Beijing, marking the dawn of a new era as traditional automobiles transition into electric and mobility-focused solutions. Klaus Zyciora, Head of Design at the Volkswagen Group, and Jozef Kaban, Head of the Passenger Car Brands Division, joined via online connection to emphasize that, in this transformative age of mobility, Volkswagen’s innovative designs will not only embody the unique identities of its brands but also deliver unparalleled user experiences.
It is widely known that Volkswagen has taken the lead in advancing electric mobility with its ID. family, closely aligning with consumer needs—and in doing so, even catching the attention of Elon Musk. But beyond the ID. family, what are other brands up to, and how do their visions align with the 2050 roadmap? To address this, the head of Volkswagen Group's Design Department shares Volkswagen's definition of "5 Worlds" as the brand envisions design for the future.
Currently, Volkswagen's brands have all showcased their future design directions through concept cars. Among them, Bentley embodies the brand's vision of "a world of ultimate luxury"; Porsche represents the philosophy of "a world where pure performance reigns supreme"; Audi, with its forward-thinking technology that inspires the future, stands as the ambassador of "a world driven by cutting-edge innovation"; Ducati naturally takes pride in offering "a world of exhilarating passion"; and Volkswagen, along with the ID. family, is poised to lead the industry with its designs that promise "a world of confident, worry-free mobility."
When it comes to the advanced technology of the ID. family, beyond its impressive range, intelligence, and safety features, innovative design elements are seamlessly integrated throughout the entire vehicle. The head of Volkswagen Passenger Cars emphasized that when evaluating the future—specifically with China in mind—the ID. models perfectly embody this forward-thinking approach. For instance, the ID.4 model, which is available at both FAW-Volkswagen and SAIC Volkswagen dealerships, incorporates design cues inspired by human-to-human communication, particularly in its exterior and interior lighting concepts. The head of Volkswagen Passenger Cars also highlighted how locally tailored designs in China have successfully delivered flexible, dynamic styling along with a remarkably comfortable in-car experience, especially in terms of lighting and ambient atmosphere creation.
Not only the ID. family, but also the Golf (configuration & price inquiry) model—where the shift from traditional buttons to a touch screen has made digital experiences ubiquitous—the head of Volkswagen's passenger car brand division notes that today’s digital experience in vehicles has already surpassed the basic A-to-B functionality, reflecting a people-centric approach.
The Volkswagen Group, as it looks toward the future of digital design, will build upon the DNA of its existing brand identities to create designs that are not only more innovative but also groundbreaking. Currently, Volkswagen Group boasts a global design team of over 500 members, including a particularly robust Chinese design team. According to the head of Volkswagen’s passenger car brand division, these talented professionals will ensure that Volkswagen remains at the forefront of the global automotive industry at all times. Moreover, by leveraging diverse regional design teams, the company aims to deliver products that precisely meet consumers' varying needs—ultimately shaping designs that are deeply rooted in the pursuit of human delight and satisfaction.
Finally, he stated that the launch of the ID.4 in China represents Volkswagen's significant transformation toward electric mobility—going beyond just a shift in powertrain technology, as it also embodies the designers' relentless pursuit of perfection in every detail.
Volkswagen isn’t just meeting the current demand for electric vehicles in the family car segment—its electric race cars are also proving to be both innovative and groundbreaking. For instance, on September 2, at Tianmen Mountain, Volkswagen’s all-electric racing car, the ID.R, bravely tackled China’s Tianmen Mountain, taking on what’s widely regarded as "one of the most challenging roads in the world." In the end, Romain Dumas piloted the ID.R to conquer the mountain’s 99 hairpin turns in an impressive time of 7 minutes and 38.585 seconds—a record-breaking performance that outpaced all previous attempts.
The ID.R is a zero-emission racing car boasting an impressive output of up to 500 kilowatts (680 horsepower). It features two electric motors and incorporates cutting-edge technologies developed under the Volkswagen brand. During this digital design briefing, a material-selection chart designed by Volkswagen was unveiled in the PPT presentation. The chart clearly illustrates Volkswagen’s current focus on the linear economy, with a vision toward an emissions-recycling economy by 2030, and ultimately aiming for a circular economy by 2050. In terms of material choices, Volkswagen is firmly committed to the principles of purity and timelessness.
In the new era of mobility, design will be redefined—and design itself will enter a new chapter. Volkswagen Group’s innovation and transformation are comprehensive and all-encompassing. Today’s Volkswagen, stepping into the digital and electric age, is just at the beginning, but its ultimate goal is to deliver a truly liberating and effortless travel experience for users.
In this regard, Volkswagen must further deliver on its promise—to bring users products with emotionally resonant designs. In the rapidly evolving new era of electric mobility, a fresh user experience, innovative design approaches, cutting-edge technology, advanced digital solutions, and groundbreaking electric vehicles will collectively usher in a new chapter of design.
Translated from Sina Auto
Volkswagen Digital Design discusses the "5 worlds": Electric mobility brings a new chapter in design
2021-02-26
Volkswagen Digital Design discusses the "5 worlds": Electric mobility brings a new chapter in design
On February 26, Volkswagen Brand Digital Design held an event in Beijing, marking the dawn of a new era as traditional automobiles transition into electric and mobility-focused solutions. Klaus Zyciora, Head of Design at the Volkswagen Group, and Jozef Kaban, Head of the Passenger Car Brands Division, joined via online connection to emphasize that, in this transformative age of mobility, Volkswagen’s innovative designs will not only embody the unique identities of its brands but also deliver unparalleled user experiences.
It is widely known that Volkswagen has taken the lead in advancing electric mobility with its ID. family, closely aligning with consumer needs—and in doing so, even catching the attention of Elon Musk. But beyond the ID. family, what are other brands up to, and how do their visions align with the 2050 roadmap? To address this, the head of Volkswagen Group's Design Department shares Volkswagen's definition of "5 Worlds" as the brand envisions design for the future.
Currently, Volkswagen's brands have all showcased their future design directions through concept cars. Among them, Bentley embodies the brand's vision of "a world of ultimate luxury"; Porsche represents the philosophy of "a world where pure performance reigns supreme"; Audi, with its forward-thinking technology that inspires the future, stands as the ambassador of "a world driven by cutting-edge innovation"; Ducati naturally takes pride in offering "a world of exhilarating passion"; and Volkswagen, along with the ID. family, is poised to lead the industry with its designs that promise "a world of confident, worry-free mobility."
When it comes to the advanced technology of the ID. family, beyond its impressive range, intelligence, and safety features, innovative design elements are seamlessly integrated throughout the entire vehicle. The head of Volkswagen Passenger Cars emphasized that when evaluating the future—specifically with China in mind—the ID. models perfectly embody this forward-thinking approach. For instance, the ID.4 model, which is available at both FAW-Volkswagen and SAIC Volkswagen dealerships, incorporates design cues inspired by human-to-human communication, particularly in its exterior and interior lighting concepts. The head of Volkswagen Passenger Cars also highlighted how locally tailored designs in China have successfully delivered flexible, dynamic styling along with a remarkably comfortable in-car experience, especially in terms of lighting and ambient atmosphere creation.
Not only the ID. family, but also the Golf (configuration & price inquiry) model—where the shift from traditional buttons to a touch screen has made digital experiences ubiquitous—the head of Volkswagen's passenger car brand division notes that today’s digital experience in vehicles has already surpassed the basic A-to-B functionality, reflecting a people-centric approach.
The Volkswagen Group, as it looks toward the future of digital design, will build upon the DNA of its existing brand identities to create designs that are not only more innovative but also groundbreaking. Currently, Volkswagen Group boasts a global design team of over 500 members, including a particularly robust Chinese design team. According to the head of Volkswagen’s passenger car brand division, these talented professionals will ensure that Volkswagen remains at the forefront of the global automotive industry at all times. Moreover, by leveraging diverse regional design teams, the company aims to deliver products that precisely meet consumers' varying needs—ultimately shaping designs that are deeply rooted in the pursuit of human delight and satisfaction.
Finally, he stated that the launch of the ID.4 in China represents Volkswagen's significant transformation toward electric mobility—going beyond just a shift in powertrain technology, as it also embodies the designers' relentless pursuit of perfection in every detail.
Volkswagen isn’t just meeting the current demand for electric vehicles in the family car segment—its electric race cars are also proving to be both innovative and groundbreaking. For instance, on September 2, at Tianmen Mountain, Volkswagen’s all-electric racing car, the ID.R, bravely tackled China’s Tianmen Mountain, taking on what’s widely regarded as "one of the most challenging roads in the world." In the end, Romain Dumas piloted the ID.R to conquer the mountain’s 99 hairpin turns in an impressive time of 7 minutes and 38.585 seconds—a record-breaking performance that outpaced all previous attempts.
The ID.R is a zero-emission racing car boasting an impressive output of up to 500 kilowatts (680 horsepower). It features two electric motors and incorporates cutting-edge technologies developed under the Volkswagen brand. During this digital design briefing, a material-selection chart designed by Volkswagen was unveiled in the PPT presentation. The chart clearly illustrates Volkswagen’s current focus on the linear economy, with a vision toward an emissions-recycling economy by 2030, and ultimately aiming for a circular economy by 2050. In terms of material choices, Volkswagen is firmly committed to the principles of purity and timelessness.
In the new era of mobility, design will be redefined—and design itself will enter a new chapter. Volkswagen Group’s innovation and transformation are comprehensive and all-encompassing. Today’s Volkswagen, stepping into the digital and electric age, is just at the beginning, but its ultimate goal is to deliver a truly liberating and effortless travel experience for users.
In this regard, Volkswagen must further deliver on its promise—to bring users products with emotionally resonant designs. In the rapidly evolving new era of electric mobility, a fresh user experience, innovative design approaches, cutting-edge technology, advanced digital solutions, and groundbreaking electric vehicles will collectively usher in a new chapter of design.
Translated from Sina Auto
Contact us
Email:
info@adtfm.com
Phone:
021-20532053
Address:
2nd Floor, No. 150 Jindian Road, Pudong New Area, Shanghai
Phone:021-50790270
Email:info@adtfm.com
Website:www.adtfm.com
Address: Room 403, Building B, No. 115 Guiqiao Road, Pudong New Area, Shanghai
Leave a message for inquiry