"Reimagining the Automotive Experience" Press Conference: Qualcomm Automotive Unveils the 4th-Generation Snapdragon Automotive Digital Cockpit Platform

On January 27, at Qualcomm's "Redefining the Automotive Experience" launch event, the company officially unveiled the 4th-generation Snapdragon Automotive Digital Cockpit Platform. Built on a 5-nanometer process technology and featuring flexible software configurations, this platform offers multiple virtualization and containerization options. It will enable automakers to meet the growing demands for compute-intensive domain architectures in terms of both performance and functional safety, supporting all levels of the Snapdragon automotive lineup. Additionally, during the event, Qualcomm Automotive showcased groundbreaking new scenario-based applications and solutions that leverage the power of 5G connectivity combined with AI, paving the way for the future of automotive innovation.

At the beginning of the press conference, Cristiano Amon, President and Incoming CEO of Qualcomm, first outlined that the future automotive sector will enter a period of rapid growth driven by 5G + AI. "As the mobile industry steps into the 5G era, 5G will not only enable seamless connectivity among people but also ensure that every single thing remains constantly connected to the cloud—transforming how 5G impacts the digital economy and virtually every industry."

Nakul Duggal, Senior Vice President and General Manager of Automotive Business at Qualcomm Technologies, announced that in 2021, several automakers will launch mass-produced vehicles featuring the 3rd-generation Snapdragon Automotive Digital Cockpit Platform.

Currently, General Motors, NIO, WM Motor, and Chery Jetour have all partnered with the 3rd-generation Snapdragon Digital Cockpit Platform. Meanwhile, Qualcomm has already supplied infotainment and digital cockpit solutions to 20 automotive manufacturers worldwide, with orders collectively valued at over $8 billion.
Meanwhile, Qualcomm has just launched its 4th-generation Qualcomm Snapdragon Automotive Digital Cockpit Platform, built on a brand-new central computing architecture. Nakul Duggal noted that as the automotive industry ventures into the emerging realm of zonal electronic/electrical (E/E) computing architectures, Qualcomm’s 4th-gen Snapdragon Automotive Digital Cockpit Platform is reimagining the evolving needs of today’s vehicles. According to the announcement, as the cockpit evolves into the hub of intelligent computing—a powerful consumer-centric platform enabling rich voice, audio, video, and multimedia experiences, as well as always-on contextual safety features—the 4th-generation Snapdragon Automotive Digital Cockpit Platform is designed to seamlessly support this transformative shift toward a more advanced architectural framework.

This platform leverages a 5-nanometer process technology, delivering one of the industry’s highest-performing System-on-Chip (SoC) solutions. It will serve as the central hub for high-performance computing, computer vision, AI, and multi-sensor processing. With its flexible software configuration offering multiple virtualization and containerization options, the platform will empower automakers to meet the growing demands of compute-centric domain architectures—both in terms of performance and functional safety. Additionally, it features Soft SKU capabilities that seamlessly integrate with GAC’s cloud-based platform, enabling over-the-air (OTA) upgrades. This ensures end consumers can continuously enjoy the latest features and performance enhancements long after hardware deployment, all while gaining real-time insights into their vehicle’s status and service updates throughout the car’s entire lifecycle.
Summary: Currently, the global market is grappling with a chip shortage, making access to high-quality chips crucial for automakers. Recent media reports also indicate that Tesla, a giant in the autonomous driving industry, has begun collaborating with Samsung to develop 5nm automotive chips specifically for use in self-driving technology. Indeed, autonomous vehicles are rapidly emerging as the next major tech trend—just as smartphone leader Apple recently announced its entry into the automotive sector. For now, the autonomous driving technology space remains a vast blue ocean market, brimming with limitless potential for the future.

Translated from Sina Auto

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