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Apple Unveils Immersive In-Car Virtual Reality Display

2020-08-21

 

Apple unveils immersive in-car virtual reality display

 

According to foreign media reports, Apple's interest in virtual reality (VR) technology extends beyond smart glasses and VR headsets. Recently, a patent filed by the company—titled "Immersive Virtual Display"—reveals that it is exploring how VR technology can help passengers who experience motion sickness. Notably, this system can be integrated into both human-driven and self-driving vehicles.

 

 

This system will provide a virtual view that replicates certain dynamic elements from real-life scenarios, helping to combat motion sickness. For instance, the system can slow down or speed up non-critical external visual cues that typically trigger car sickness.
When manufacturing VR displays, one of the challenges is ensuring that the virtual view aligns with passengers' expectations—such as camera movements and angles. If there’s a mismatch, it can lead to motion sickness. In cars, users may perceive a lot of motion, but in VR headsets, they only feel (motion) when the real-world view is actually blocked off.

 

 

To combat motion sickness, Apple suggests that the virtual world could dynamically respond—particularly by reacting to the car’s own movements. Given that both the vehicle and its onboard sensors are in motion, the system can adjust the virtual view in real time, such as altering direction and speed, to better align with the passenger’s actual sensory experience. Meanwhile, the background in the virtual view can remain entirely independent of whatever task or activity the user is currently engaged in—for instance, holding a virtual meeting while surrounded by a moving desert landscape. Additionally, if the system detects in advance that a passenger is prone to motion sickness, it can even make multiple adaptive adjustments to enhance comfort.
Apple has previously filed patents related to in-car VR and motion sickness prevention, but these primarily relied on the inertial measurement units embedded in the headsets and connected mobile devices—rather than depending on the car’s own sensors. In virtual reality, users can even take control of all vehicle systems, including the accelerator, brakes, suspension, and steering, and can even adjust the climate controls to ensure a comfortable driving experience. Additionally, the car’s radio system could be leveraged to deliver audio prompts directly to the driver.
Apple isn't the only company trying to bring in-vehicle VR technology to life—back in 2017, Renault partnered with Ubisoft Entertainment to make in-car VR a feature of autonomous vehicles' onboard entertainment systems.


Translated from Sina Auto

 

Return to list

Apple Unveils Immersive In-Car Virtual Reality Display

2020-08-21

 

Apple unveils immersive in-car virtual reality display

 

According to foreign media reports, Apple's interest in virtual reality (VR) technology extends beyond smart glasses and VR headsets. Recently, a patent filed by the company—titled "Immersive Virtual Display"—reveals that it is exploring how VR technology can help passengers who experience motion sickness. Notably, this system can be integrated into both human-driven and self-driving vehicles.

 

 

This system will provide a virtual view that replicates certain dynamic elements from real-life scenarios, helping to combat motion sickness. For instance, the system can slow down or speed up non-critical external visual cues that typically trigger car sickness.
When manufacturing VR displays, one of the challenges is ensuring that the virtual view aligns with passengers' expectations—such as camera movements and angles. If there’s a mismatch, it can lead to motion sickness. In cars, users may perceive a lot of motion, but in VR headsets, they only feel (motion) when the real-world view is actually blocked off.

 

 

To combat motion sickness, Apple suggests that the virtual world could dynamically respond—particularly by reacting to the car’s own movements. Given that both the vehicle and its onboard sensors are in motion, the system can adjust the virtual view in real time, such as altering direction and speed, to better align with the passenger’s actual sensory experience. Meanwhile, the background in the virtual view can remain entirely independent of whatever task or activity the user is currently engaged in—for instance, holding a virtual meeting while surrounded by a moving desert landscape. Additionally, if the system detects in advance that a passenger is prone to motion sickness, it can even make multiple adaptive adjustments to enhance comfort.
Apple has previously filed patents related to in-car VR and motion sickness prevention, but these primarily relied on the inertial measurement units embedded in the headsets and connected mobile devices—rather than depending on the car’s own sensors. In virtual reality, users can even take control of all vehicle systems, including the accelerator, brakes, suspension, and steering, and can even adjust the climate controls to ensure a comfortable driving experience. Additionally, the car’s radio system could be leveraged to deliver audio prompts directly to the driver.
Apple isn't the only company trying to bring in-vehicle VR technology to life—back in 2017, Renault partnered with Ubisoft Entertainment to make in-car VR a feature of autonomous vehicles' onboard entertainment systems.


Translated from Sina Auto