Toyota plans to launch 9 electric vehicles in Europe over the next two years.
2025-03-14
Toyota plans to launch 9 electric vehicles in Europe over the next two years.
Gai Shi Auto News: According to foreign media reports, Toyota Motor announced on March 12 that the company will launch a total of nine all-electric vehicles in the European market in 2025 and 2026, including its premium brand Lexus. This move aims to secure a strong foothold in Europe's rapidly growing electric vehicle market. The Japanese automaker stated that it will introduce three Toyota-branded electric SUVs this year, featuring the new bZ4X, Urban Cruiser, and C-HR+, with an additional three models set to debut in 2026. Notably, the compact all-electric SUV C-HR+ was unveiled in Europe on March 12 and is expected to hit select European markets in the second half of this year.
The company will also launch three Lexus-branded electric vehicles in Europe over the next 12 months, starting with the new RZ SUV. As the world’s largest automaker by global sales, Toyota has adopted a more cautious approach to electric vehicle development compared to its traditional automotive rivals. The company’s continued reliance on hybrid technology reflects its strategic prudence, a stance that is especially evident in markets like the U.S., where the adoption of EVs has been relatively slow. Over the past year, Toyota has reaped significant benefits from this measured strategy, as global demand for electric vehicles has softened. At the same time, by steadily expanding its lineup of hybrid models, Toyota has successfully met the robust market appetite for hybrid vehicles—particularly in its largest market, the United States.
Toyota stated in a release that its "multi-path strategy" for reducing carbon dioxide emissions is designed to offer customers in different regions the most suitable options tailored to their needs—for instance, focusing on hybrid vehicles in South America, where electric vehicle sales remain relatively low. Simon Humphries, Toyota's Chief Brand Officer, said in a statement: "Providing more choices and opportunities lies at the heart of creating better cars—and it’s also at the core of everything we do." In 2024, pure electric vehicle sales in Europe declined by 1.3%, yet in January of this year, EV sales surged by 37.3%, capturing nearly 17% of the market share. Meanwhile, Toyota's total sales in Europe grew by 13.1% in 2024, surpassing 1 million units—slightly higher than the overall European automotive market growth rate of 0.9%. (This article is from Gasgoo.)
Translated from Sina Auto
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Toyota plans to launch 9 electric vehicles in Europe over the next two years.
2025-03-14
Toyota plans to launch 9 electric vehicles in Europe over the next two years.
Gai Shi Auto News: According to foreign media reports, Toyota Motor announced on March 12 that the company will launch a total of nine all-electric vehicles in the European market in 2025 and 2026, including its premium brand Lexus. This move aims to secure a strong foothold in Europe's rapidly growing electric vehicle market. The Japanese automaker stated that it will introduce three Toyota-branded electric SUVs this year, featuring the new bZ4X, Urban Cruiser, and C-HR+, with an additional three models set to debut in 2026. Notably, the compact all-electric SUV C-HR+ was unveiled in Europe on March 12 and is expected to hit select European markets in the second half of this year.
The company will also launch three Lexus-branded electric vehicles in Europe over the next 12 months, starting with the new RZ SUV. As the world’s largest automaker by global sales, Toyota has adopted a more cautious approach to electric vehicle development compared to its traditional automotive rivals. The company’s continued reliance on hybrid technology reflects its strategic prudence, a stance that is especially evident in markets like the U.S., where the adoption of EVs has been relatively slow. Over the past year, Toyota has reaped significant benefits from this measured strategy, as global demand for electric vehicles has softened. At the same time, by steadily expanding its lineup of hybrid models, Toyota has successfully met the robust market appetite for hybrid vehicles—particularly in its largest market, the United States.
Toyota stated in a release that its "multi-path strategy" for reducing carbon dioxide emissions is designed to offer customers in different regions the most suitable options tailored to their needs—for instance, focusing on hybrid vehicles in South America, where electric vehicle sales remain relatively low. Simon Humphries, Toyota's Chief Brand Officer, said in a statement: "Providing more choices and opportunities lies at the heart of creating better cars—and it’s also at the core of everything we do." In 2024, pure electric vehicle sales in Europe declined by 1.3%, yet in January of this year, EV sales surged by 37.3%, capturing nearly 17% of the market share. Meanwhile, Toyota's total sales in Europe grew by 13.1% in 2024, surpassing 1 million units—slightly higher than the overall European automotive market growth rate of 0.9%. (This article is from Gasgoo.)
Translated from Sina Auto
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