Tesla introduces car-buying incentives to boost sales.

Guishi Auto News reports that, facing sluggish sales at the beginning of 2025, U.S. electric vehicle manufacturer Tesla is rolling out incentives such as charging discounts and low-interest loans to attract consumers, aiming to revive its sales momentum.

Tesla is offering lifetime free Supercharging services to customers who purchase the Foundation Series Cybertruck after February 28. Meanwhile, the company has also introduced zero-interest loans or zero-down-payment options for the Model 3 (Configuration | Inquire), along with price reductions on the older Model Y (Configuration | Inquire), in an effort to accelerate production of the new Model Y. Additionally, the more premium Tesla Model X and Model S vehicles also come with lifetime free Supercharging benefits. Notably, customers buying a Tesla Model 3—and taking advantage of the $7,500 federal tax credit available at the point of sale—can sign up without making a down payment and enjoy a special 0.99% annual interest rate over a 60-month term. However, it’s important to note that not all applicants will qualify. This promotional offer is subject to change or termination at any time and cannot be applied retroactively. Furthermore, used vehicles and corporate sales are excluded from this promotion.
In addition to supercharging and loan incentives, Tesla is also promoting its various models as eligible for the U.S. federal electric vehicle tax credit—despite the Trump administration’s threat to eliminate this incentive, which includes stripping tax credits from many of Tesla’s lower-priced models, such as the entry-level Cybertruck.
Tesla appears to be struggling to sell its backlog of the more expensive Foundation Series Cybertruck, which has been piling up for months. Last June, Musk announced that Tesla planned to "soon" halt production of the Foundation Series Cybertruck. Although the first quarter typically marks a slower sales season for Tesla, this year’s decline has been particularly steep. Preliminary data from China's CPCA show that Tesla’s sales in China, its largest market, plunged 49% year-on-year. Meanwhile, in France, following a sluggish performance in January, Tesla’s February registrations fell again by 26% compared to the same period last year—while its January sales across Europe already tumbled 45% year-on-year. In California, Tesla’s top-selling Model 3 also saw a 36% drop in 2024 registrations compared to the previous year.
This year, Tesla CEO Elon Musk’s controversial political stance in Europe and North America has sparked fierce backlash from consumers, with some showrooms and Supercharger stations even deliberately vandalized. Meanwhile, several Tesla owners have affixed anti-Musk slogans to their vehicles, while others have opted to sell their Teslas outright or switch to electric cars from rival brands. Tesla executives have stated that after experiencing its first annual sales decline in over a decade, the company’s sales are expected to rebound this year. To boost its 2024 performance, Tesla previously rolled out several end-of-year promotional campaigns. However, in its January release of the 2025 outlook, Tesla refrained from providing specific sales projections—a move that some analysts interpret as a correction to Musk’s October claim last year, when he predicted Tesla’s sales could surge by 20% to 30%.
Tesla is also grappling with the issue of an aging product lineup. Although the company expects to begin producing more affordable models in the first half of this year, specific details about the new vehicles remain limited. Meanwhile, as the factory undergoes upgrades to ramp up production of the redesigned Tesla Model Y—its best-selling model—the company anticipates losing several weeks of output in the first quarter of 2025. Adding to the challenges, Tesla's stock price dropped by 4.7% at 1:20 p.m. New York time on March 4, amid growing market concerns over global trade tensions. As of the close on March 3, the company’s shares have now accumulated a 30% decline this year. (This article is from Gasgoo.)

Translated from Sina Auto

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