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Quality Choice Auto: Can the All-New BMW 7 Series Capture a Larger Share of the Market?

2023-02-10

Quality Choice Auto: Can the All-New BMW 7 Series Capture a Larger Share of the Market?

Since its launch, the all-new Mercedes-Benz S-Class (Specifications | Request a Quote) has seen steadily growing sales—and has even surpassed its competitors to become the industry leader. Naturally, BMW, as its fiercest rival, isn’t willing to sit back and watch. That’s why, at the end of 2022, BMW introduced the next-generation flagship model: the seventh-generation 7 Series. With its more avant-garde design and even more extravagant tech features, will these innovations finally tip the scales in favor of the new BMW 7 Series (Specifications | Request a Quote)? And can BMW leverage the advantages of this generational update to capture a larger share of the market? In this episode of "Quality Car Selection," we’ll provide you with a detailed analysis.

1. Basic Information and Product Highlights

The above manufacturer-recommended prices reflect the rates as of January 11, 2023. Please refer to the official website for any updates or changes.

The 2023 BMW 7 Series officially launched on December 9, 2022. The new model features a more exaggerated and aggressive design compared to its predecessor, with bold lines and a distinctive aesthetic that dominate the entire vehicle body. Additionally, the new car introduces a 48V mild hybrid system, delivering notable improvements in both fuel efficiency and power performance.

In addition to its striking and innovative exterior design, the new car also boasts a range of advanced interior features. For the first time, it features an armrest-mounted touchscreen measuring 5.5 inches, positioned on the door panel armrests of both rear doors. This design not only exudes a sense of elegant sophistication but also delivers exceptional practicality—allowing rear-seat passengers to effortlessly control functions such as the automatic climate control and seat settings with just a touch.
The all-new seventh-generation BMW 7 Series is also the first in its class to feature a rarely seen automatic opening and closing function. Drivers and passengers can easily control the operation of all vehicle doors—whether opening or closing—via the diamond-shaped key on the car key, buttons located on the exterior door handles, door-opening/closing switches installed at the seat positions, the central display screen, or even through voice commands inside the cabin. And if you're seated in the driver's position, simply pressing the brake pedal will activate the door-closing mechanism.
Additionally, the 31.3-inch floating giant screen above the rear passengers is exceptionally innovative, supporting up to 8K resolution (7680×2160 pixels) and offering HDMI input as well as integrated online audiovisual entertainment features. Inside, the distance and tilt angle of the giant display can also be adjusted, and the aspect ratio of the image can be customized accordingly.