2020 Import Expo: Daimler Showcases Its Top-Tier Lineup

On November 6, 2020, the third China International Import Expo officially opened, marking Daimler's third consecutive year of participation. At this year's expo, Daimler showcased its cutting-edge passenger car and truck technologies to attendees, presenting a carefully curated lineup of products.

We are thrilled that this year’s China International Import Expo (CIIE) is proceeding as scheduled. The successful hosting of this year’s event sends a strong signal of the steady recovery of China’s market following the COVID-19 pandemic, showcasing China’s unwavering commitment to expanding its openness to the world—something that benefits the growth of multinational companies like Daimler Group. I’m particularly impressed by one unique aspect of the CIIE: it not only strives to promote globalization and innovation in free trade but also places a deep focus on every single user. After all, these millions of customers represent Daimler and Mercedes-Benz’s most valuable brand asset in China,” said Hubertus Troska, Member of the Board of Management of Daimler AG and responsible for Greater China operations.

This year's CIIE sees Daimler showcasing its impressive lineup at Booth 1.2, occupying a spacious 700-square-meter area. The luxury product portfolio on display is nothing short of spectacular and diverse. In the passenger car segment, five standout models make their debut: the Mercedes-Maybach S 680 Pullman, the Mercedes-Benz E 300 Coupe, the Mercedes-Benz E 260 Cabriolet Coupe, the Mercedes-Benz G 350, and the Mercedes-Benz GLE 450 4MATIC Coupe SUV. The Mercedes-Maybach S 680 Pullman boasts an exceptionally long 6.5-meter body, offering unparalleled comfort with its supremely spacious rear cabin—a true haven of refined elegance. Paired with an array of exclusive, next-level comfort features, this ultra-luxury sedan not only delivers unrivaled driving and riding experiences but also perfectly aligns with customers' aspirations for ultimate privacy, exclusivity, and sheer opulence. Embodying the philosophy of "respect through elegance," the Mercedes-Maybach S-Class has become a firm favorite among Chinese customers, cementing China as its largest global market. Notably, the name "S 680" draws inspiration from the unique cultural significance of numbers in Chinese tradition, symbolizing auspiciousness, success, and smooth sailing for China's esteemed leaders and visionaries.

In the realm of trucks, Daimler has introduced an all-terrain luxury motorhome built on the Mercedes-Benz 8x8 truck chassis—the Arocs. This fully driven model effortlessly tackles any type of terrain or environment. Rooted in the "unconquerable" philosophy of Mercedes-Benz’s flagship Arocs truck chassis, it underscores Daimler’s deep expertise in developing highly specialized, powerhouse commercial vehicles perfectly suited for a wide range of applications. Since its launch in the Chinese market in 2017, trucks based on the Mercedes-Benz Arocs chassis have been widely adopted across diverse sectors—including construction projects, fire rescue operations, and oilfield exploration—shining brightly thanks to their exceptional power, rugged reliability, and ease of customization.

Daimler is proud to witness the strong growth momentum of its Mercedes-Benz brand in China. In the third quarter of 2020, Mercedes-Benz passenger car deliveries exceeded 220,000 units, representing a year-on-year increase of 23.4%. From January to September this year, Mercedes-Benz passenger car sales in the Chinese market reached nearly 570,000 units, up 8.3% compared to the same period last year. Throughout 2020, a total of 18 new Mercedes-Benz passenger car models are expected to be launched smoothly in the Chinese market, further catering to the diverse needs of various customer segments and market niches. The Chinese market boasts Mercedes-Benz’s youngest and most tech-savvy customer base, eagerly embracing cutting-edge technology and digital trends. To meet this dynamic audience, Mercedes-Benz is leveraging digital tools to expand brand engagement beyond traditional physical spaces—delivering enhanced services while connecting more effectively and flexibly with a broader range of target consumers. Meanwhile, in the area of Mercedes-Benz imported trucks, order volumes for tractor units in the Chinese market during the first three quarters have already tripled compared to last year. Additionally, Mercedes-Benz Trucks continues to enjoy robust growth in its chassis business in China, firmly maintaining its leading position among international truck brands.

Translated from Sina Auto

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